BODYARMOR 2026 NHL® WINTER CLASSIC CONTEST

OFFICIAL RULES

(the “Rules”)

 

NO PURCHASE NECESSARY TO ENTER.

 

  1. PROMOTION PERIOD AND SPONSORS. The “BODYARMOR 2026 NHL® Winter Classic Contest” (the “Promotion”) is sponsored by Coca-Cola Canada Bottling Limited., BASN Sports Nutrition LLC (collectively, the “Sponsors”), Couche-Tard Inc. and Mac’s Convenience Stores Inc., and is administered by LPi Communications Group (the “Administrator”). The Promotion begins on September 16, 2025 at 12:00:00 a.m. Eastern Time (ET) and ends on November 10, 2025 at 11:59:59 p.m. ET (the “Promotion Period”). The clock used by the Sponsors to compute Entries (as defined below) will be the official clock to determine the date and time of receipt of an Entry.

 

  1. ELIGIBILITY. The Promotion is only open to legal residents of Canada, who at the time of entry have reached the legal age of majority in their province/territory of residence. The following persons are not eligible to win a Prize (as such term is defined below): officers, directors, shareholders, employees, agents and/or representatives of the Sponsors and/or the Administrators, Coca Cola Ltd., The Coca Cola Company,  the National Hockey League (“NHL”), its member clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., NHL Interactive CyberEnterprises, LLC (the foregoing NHL entities collectively, the “NHL Entities”), and their respective affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributors, prize suppliers and/or any other party related to the Promotion. Also, any member of the immediate family of the persons mentioned in this section and any person living with them under the same roof (whether or not a member of their immediate family) are not eligible to win a Prize. The term “immediate family” means fathers, mothers, brothers, sisters, children, husbands, wives or spouses of the persons mentioned in this section, regardless of where they live. The Promotion is not open and void where prohibited by law.

 

  1. AGREEMENT TO BE LEGALLY BOUND. By participating in this Promotion, each entrant agrees to be bound by (i) these Rules; and, (ii) all decisions of the Sponsors and the Administrators, which are final in all respects.

 

  1. HOW TO ENTER. NO PURCHASE NECESSARY. 

 

(1)       In-Store Entries: To enter the Contest for a chance to win the 1 of the 3 Grand Prizes (as such term is defined below), during the Contest Period: (a) visit a participating Circle K location in Canada; (b) purchase two (2) or more 473 mL BODYARMOR beverages, subject to availability and while supplies last; (c) enter your mobile phone number on the LIFT screen at checkout; and (d) confirm that you have read, understood and accepted the Rules as well as the Sponsors’ Privacy Policy, then click on the “Enter” button. By doing so, you will receive one (1) entry for the Prize Draw (as defined below) (each an “In-Store Entry” and collectively, the “In-Store Entries”). Limit: ten (10) In-Store Entries per person, per day and per mobile phone number. 

 

(2)       No Purchase Entries: Purchase is not required and does not enhance a person’s chances of winning. If you wish to obtain the barcode without purchase, please send your request by mail, including the name of the Promotion, your first and last name, return address, email address, phone number, and include a 100-word minimum hand-written unique essay about “Why would you like to win a trip to the 2026 NHL® Winter Classic in Miami?” on a plain piece of white paper with a stamped envelope to:

 

“Win a Trip to 2026 NHL Winter Classic” 

c/o LPI Communications Group

Suite #305, 245 Yorkland Blvd

Toronto, Ontario M2J 4W9

Canada

 

Upon receipt of a valid Entry Submission (Each an “Entry Submission” and collectively, the “Entry Submissions”) by the Sponsors, you will receive one (1) entry for the Prize Draws (as defined below) (each a “No Purchase Entry” and collectively, the “No Purchase Entries”). 

 

The In-Store Entries and the No Purchase Entries are each an “Entry” and collectively, the “Entries.” Limit: Ten (10) Entries per person, per Day (regardless of the method of entry). A person cannot use multiple email addresses or mobile phone numbers to participate.

 

The Sponsors are not responsible for lost, stolen, or destroyed Entry Submissions. All Entry Submissions must be post-marked and received during the Promotion Period. The Sponsors assume no responsibility for lost, stolen, delayed, illegible, damaged, misdirected, late, or otherwise ineligible Entry Submissions, all of which are void.  

 

Entries shall be deemed to be submitted by the Authorized Account Holder of the mobile phone number used to enter the Promotion.  “Authorized Mobile Account Holder” of a mobile phone is defined as the natural person who is assigned to a cellular telephone number by a wireless carrier that is responsible for assigning cellular telephone numbers. You may participate in the Promotion ONLY using one (1) mobile phone number for which you are the Authorized Mobile Account Holder. Phone numbers from Wi-Fi texting apps are not supported and are not permitted to be used to participate in the Promotion. An eligible Prize (as defined below) winner may be required to provide proof that the winner is the Authorized Mobile Account Holder associated with the selected mobile phone number. By submitting a phone number, you represent and warrant that you are the Authorized Mobile Account Holder. You shall be responsible and liable to the Sponsors for any damages and other losses incurred by them as a result of your submission of any phone number for which you are not the Authorized Mobile Account Holder.

 

Any attempt by any entrant to obtain more than the stated number of Entries by using multiple/different mobile phone numbers, identities, or any other methods will void that entrant’s Entries and that entrant may be disqualified from the Promotion at the Sponsors’ discretion. Use of any automated system (including but not limited to, Entries submitted using any robot, script, macro, or other automated service) to participate is prohibited and will result in the disqualification of the entrant.

 

  1. PRIZES. 

There are three (3) Grand Prizes (each, a “Grand Prize”) available to be won during the Promotion Period:

 

Grand Prize

Value

Quantity

Total

Two (2) tickets to the 2026 NHL® Winter Classic in Miami, Florida, including travel voucher, hotel and spending money

 

$6,500 CAD

3

$19,500 CAD

 

Total

3

$19,500

 

Each Grand Prize includes: (a) Two (2) tickets to the 2026 NHL® Winter Classic in Miami, Florida, including a (b) a $2,000 travel voucher, (c) a $1,000 hotel voucher, and d) $500 spending money.  Tickets are based on availability and other factors. 2026 NHL® Winter Classic game is scheduled to occur Friday, January 2, 2026. The approximate retail value (“ARV”) of the Grand Prize is $6,500.00 CAD.  Use of the vouchers is subject to the terms and conditions of the respective issuers.

 

Tangible components of the Grand Prize will be delivered to the confirmed winner at the mailing address provided to the Sponsors, Administrator or Prizing Partner.   IMPORTANT NOTE:  Any and all costs associated with participating in the Grand Prize will be the sole responsibility of the confirmed winner.   Neither the Sponsors, nor any of the other Released Parties will be providing any form of compensation in this regard.
 

Winner and winner’s guest must abide by all venue policies and game ticket terms and conditions, including any rules or regulations related to COVID-19. Sponsors reserve the right to revoke the full or partial prize from any winner or winner’s guest who Sponsors or venue personnel deem in their sole discretion may be intoxicated, be a safety or health risk, have violated any venue policy or law, or bring the Sponsors or the NHL Entities into disrepute.

 

Odds of winning a Grand Prize depend on the number of eligible Entries received during the Promotion Period. From time to time herein, the Grand Prizes may be referred to individually as the “Prize”, or collectively as the “Prizes”. The Prize and its components must be accepted as awarded and, except as otherwise expressly indicated by the Sponsors, cannot be transferred, substituted or exchanged, in whole or in part, for another prize or money. 

 

The Sponsors, in their sole discretion, reserves the right to: (i) substitute all or any portion of the Prize with another prize or portion thereof of equal or greater value; and (ii) modify the Prize and award schedule at any time during the Promotion. Under no circumstances will the Sponsors be responsible for awarding and/or redeeming any items in excess of the Prize and its respective quantities as listed above. Prize may be different from the pictures shown in the Promotion’s promotional materials. Prize may also be subject to additional terms and conditions.

 

If due to printing, production, online, internet, computer, technical or other error of any kind whatsoever, more Prizes are claimed than intended to be distributed or awarded according to these Rules, then, in addition to having the right to terminate the Promotion immediately, the Sponsors reserves the right, in their sole discretion, to rescind invalid Prize claims and/or conduct a random draw from amongst all eligible claimants to award the correct number and type of Prizes as specified in these Rules.  In no event whatsoever will the Sponsors or any of the other RELEASEES be liable for more than the number and type of Prizes as stated in these Rules.  

 

 

  1. SELECTION AND NOTIFICATION. For the purposes of this Promotion, a “Day” shall mean a calendar day that begins at 12:00:00 a.m. ET and ends at 11:59:59 p.m. ET. 

 

The Grand Prize Draw will be initiated by a Promotion administrator (human) and processed by an algorithm (computer program) that simulates a random draw (a “Random Draw”). Any attempt to manipulate or tamper with the winner selection system or the database of Entries will result in disqualification. 

 

The Grand Prize Draw will be conducted on or around November 14, 2025 (the “Grand Prize Draw Date”) at 1:30pm ET in New Westminster, BC to select three (3) Grand Prize winners from all eligible Entries received during the Promotion Period (the “Grand Prize Draw”). The Sponsors or their designated representative will make up to three (3) attempts to contact each selected entrant by text message to the mobile phone number submitted at the time of Entry within five (5) business days following the Grand Prize Draw. If a selected entrant: (i) cannot be contacted within three (3) attempts or five (5) business days of being selected (whichever occurs first); or (ii) there is a return of any notification as undeliverable, then the selected entrant will be disqualified and an alternate entrant will be randomly selected from among the remaining eligible Entries received in the applicable region. If time permits, the process noted above will be repeated up to three (3) times, until a selected entrant has been contacted and the Grand Prize has been awarded or there are no eligible Entries remaining in the applicable region.

 

  1. PRIZE CLAIM CONDITIONS. 

To be declared a winner and be awarded the Grand Prize, the selected entrant must: (i) respond to the selection notification within the time period described above; (ii) correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question administered at a mutually agreed upon time; and (iii) otherwise comply with these Rules. As a condition of being declared a winner, a selected entrant may also be required to do any or all of the following: (i) supply proof of age consisting of a legible photocopy of either a government issued driver’s license or other government issued identification; supply proof of address consisting of a legible photocopy of either a provincially issued driver’s license or other government issued identification, (ii) supply proof that they are the Authorized Mobile Account Holder associated with the selected mobile phone number, and (iii) sign and return the Sponsors’ Declaration and Release Form (the “Release Form”). The Release Form (among other things): (i) confirms compliance with these Rules and acceptance of the applicable Prize as awarded without substitution; (ii) releases the Sponsors, the NHL Entities, their affiliates and related companies, the prize suppliers, advertising and promotional agencies and each of their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns from any liability in connection with this Promotion, the selected entrant’s participation therein and/or the awarding and use/misuse of the Prize or any portion thereof; and (iv) agree to the publication, reproduction and/or other use of his/her name, city and province/territory of residence, voice, statements about the Promotion and/or photograph or other likeness, without further notice or compensation, in any publicity or advertisement carried out by the Sponsors in any manner whatsoever, including print, broadcast or the Internet. The Release form must be received by Sponsors within the time period indicated on the Release Form. The Sponsors and their agents assume no responsibility for lost, stolen, delayed, illegible, damaged, misdirected, late, or otherwise void Release Forms. 

 

Declining the Prize, failing to correctly answer the mathematical skill-testing question, failing to return the properly executed Release Form within the time period indicated on the Release Form or otherwise failing to comply with these Rules will cause the Prize to be forfeited and a new Random Draw held in accordance with the process for the applicable Prize, as described above.

 

In most cases, Prizes will be delivered to winners at the address submitted in the Release Form within four (4) to eight (8) weeks of receiving their correctly completed documentation. The Sponsors are not responsible for contacting or forwarding Prizes to winners who leave unclear or incomplete information, or for Prizes lost, misdirected, delayed or destroyed while in transit.

 

  1. LIMITATION OF LIABILITY AND RELEASE. By participating into the Promotion, entrants agree to release and hold harmless the Sponsors, the Administrators, Coca-Cola Ltd., The Coca-Cola Company, , LLC  Mac’s Convenience Stores Inc., the NHL Entities, and their respective affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributors and any other interveners related to the Promotion and each of their respective officers, directors, shareholders, employees, agents, representatives, successors and assigns (collectively, the “RELEASEES”) from any and all claims, cause of action, or liability, including, without limitation, any injury, death or damage to or loss of property, resulting from the participation in the Promotion or misuse of any Prize. 

 

Without limiting the generality of the foregoing, the Releasees shall not be liable for any: (1) incorrect or inaccurate information, whether caused by entrants; or an error related to the programming of the Promotion; (2) technical failures of any kind, such as in particular, hardware or software errors; faulty computer; any malfunctions, inaccessibility of the Promotion Website in whole or in part for any reason; service interruptions or disconnections of Internet networks, telephone lines; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; (3) unauthorized human intervention at any stage of the Promotion entry process or participation; (4) technical or human errors which may occur in the administration of the Promotion or in the processing of Entries; or (5) any harm or prejudice suffered by persons, or any material damages resulting from participation in the Promotion or acceptance, use, implementation or misuse of any Prize. If for any reason, it is confirmed that an entrant’s Entry was deleted, lost, or otherwise destroyed or corrupted by error, the only remedy, which the entrant is entitled to, is requesting to obtain another Entry to the Promotion, if possible.

 

 

  1. PRIVACY. The Sponsors and their authorized agents will collect, use, and disclose the personal information you provide at the time of Entry to the Promotion for the purposes of administering the Promotion and Prize fulfillment. Winners consent to the Sponsors’ use of their names, photographs, cities, voices, images and/or statements, related to their Prize for publicity purposes in any manner or media including the Internet, at any time, in perpetuity, without compensation or notice.

 

The opportunity to receive other communications about the Sponsor’s products, Promotions and other promotional offers may be provided by the Sponsor.

 

Please refer to the Sponsors’ privacy policy for more information about how we manage your personal information: https://www.circlek.com/privacy-policyhttps://www.couche-tard.com/privacy-policy?lang=en, and https://cokecanada.com/privacy-policy/

 

  1. RIGHT TO MODIFY / SUSPEND / TERMINATE. The Sponsors and its authorized agents reserve the right, in their sole discretion, to cancel, suspend, or modify the Promotion without notice, in all or in parts, or entrants’ eligibility for any reason, including without limitation in the event of any printing, administrative error, virus, bug, unauthorized human intervention, tampering, fraud, equipment failure, security breaches or other causes which corrupt or affect the administration, security, fairness or proper conduct of the Promotion.

 

  1. GENERAL CONDITIONS. The Sponsors reserve the right, in their sole discretion, to disqualify from this Promotion any person that the Sponsors reasonably believes has tempered or attempted to temper with the entry process, the operation of the Promotion or the Promotion Website, who does not comply with these Rules or acts in a manner that goes against the spirit of the Promotion or adversely or with the intent to disturb, insult, threaten, intimidate or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE THE PROMOTION PLATFORM/APPLICATION (OR A WEBSITE LINKED THERETO) OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

 

All decisions rendered by the Sponsors regarding any aspects of the Promotion are final. The Promotion is subject to all applicable federal, provincial/territorial and municipal laws. These Rules shall be governed by and construed in accordance with the laws of Canada without reference to its conflicts of laws principles. Any and all disputes, claims, and causes of action arising out of or connected with these Rules shall be resolved individually, and exclusively by the courts in Montreal, Quebec. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision contained herein. If any provision of these Rules is determined to be invalid or otherwise unenforceable, then the Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. The paragraph headings are used for reference purposes only and shall not affect the interpretation of the Rules.

 

NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo is a trademark of the National Hockey League.   © NHL 2025.  All Rights Reserved.